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Follow our blog for the latest Tilly Whims news – providing exceptional customer service and products from our Swanage shop for over 25 years

Here comes summer!

Super proud to bring you the refreshed website for summer 2017.

You may have seen us out and about during our photo shoot, as you can tell we were blessed with amazing weather. Do drop in to discover what we offer and in turn support a hard working independent retailer.

We do not sell online, as stock runs out too quickly but do take a look at our Facebook page where we detail items and mood boards to show you what we offer and how you can put our wonderful outfits together.

Loyalty Cards Available

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We love loyal customers!

So whether you live locally or even if you just come to visit from time to time we always like to support your loyalty. So ask about our loyalty cards and pick one up in store.

Gift cards available

Need a gift for a loved one but not sure what’s best?

Our new gift cards allow you to purchase either specific items and include a gift receipt, or you can purchase to any value you like and allow the recipient to choose something specific to their liking.

Let us know if you would like one.

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New look for Tilly Whims unveiled

The Tilly Whims shop has a credible heritage stretching back over 25 years. We’re delighted to have built up a loyal customer base over those years that is rooted in providing excellent customer service and attention to detail, we don’t just say that but work daily to ensure that we deliver on our promises.

As part of this, we have rebranded with a fresh look and feel that includes a new logo and emphasis on imagery that reflects our customers’ lifestyle and the wonderful location of Swanage and the glorious Jurassic Coast.

Look out for our shop update which will include a new colourful look. We’d be delighted to hear your comments.

Many people ask where the name Tilly Whims comes from. In fact, Tilly Whims consists of three stone quarries found in Durlston Country Park 1 mile south of Swanage. These caves were originally limestone quarries from which the locally distinctive Purbeck stone was extracted predominately during the 18th century.

Using only metal punches, wedges and hammers to split the rock into workable blocks, quarrymen mined the stone horizontally out of the cliff face. These skilled stonemasons worked most of the stone within the quarry, either to building blocks or into finished items, for example as troughs or sinks. Using a “whim”, a special type of wooden crane, the finished stonework was lowered from the quarry ledges to the boats below. The boats either shipped the stone directly to the stone yards on Swanage Quay or transferred them to a large sailing ketches anchored offshore.

Purbeck stone was used extensively during the Napoleonic wars for building fortifications along the entire south coast of England. As the war ended, however, the demand for stone slumped and the quarries were closed. The caves have not been quarried since 1812. Although the caves were purchased as a tourist attraction by George Burt of Durlston Estate in 1887, the caves were closed in 1976 due to rock fall and are now considered too dangerous to visit.